Level Up Your Leadership – Certified Agile Mastery Practice 2026!

Keeping your promises is a fundamental characteristic of building trust and maintaining relationships within any organization. This is most closely associated with intangible business value. Intangible values are not directly measurable in financial terms but have a significant impact on the organization's reputation, employee morale, customer loyalty, and overall culture.

In this context, when promises are kept, it enhances the trustworthiness of leadership, fosters a positive work environment, and encourages collaboration. These aspects contribute to the overall success of the organization but are difficult to quantify in terms of immediate economic gain.

Tangible business value refers to physical assets or readily measurable results, which do not align with the concept of trust and relationship-building. Meanwhile, quantifiable value pertains to aspects that can be measured and reported in numerical terms, often focusing on metrics and KPIs, which again does not capture the essence of trust inherently tied to promises. Lastly, operational value typically relates to the efficiency and effectiveness of organizational processes, not directly addressing the interpersonal and cultural implications of keeping promises. Thus, the intangible nature of trust and relationships is aptly embodied in the practice of keeping promises.